Zoë's Genuine Jersey Blog

Genuine Jersey Blog - June 2015

Supremely Sweet Strawberries

Supremely Sweet Strawberries

We used to only be able to enjoy these sweet treats during the summer but now find them on the shelves at Christmas time. As pleasurable as it is to treat ourselves to them during the colder months they don't taste anywhere near as good as the true seasonal crop we can get out hands on now.

Tantalise your tastebuds and enjoy them at their fragrant, juicy and flavourful best by eating them in their prime season starting late May and running right up until early September.

Unlike some foods, strawberries don’t ripen after they are picked so when buying your own make sure you’re choosing the right ones. Look for plump and shiny berries with a bright colour and a sweet aroma. It’s this super sweet smell that is so exciting at this time of the year, compared to the out of season kind. Don’t be afraid to pick up a punnet and have a good sniff to check!  It’s also worth having a peek at the bottom of the box to check there’s no juice from any squashed ones.


 Images -1 (2)The saying ‘the bigger the better’ does not apply to this fruit. The larger strawberries have a much higher water content and are less flavoursome so you want to make sure you pick the small to medium sized ones and hey you’ll get more in a box too!

You can also easily grow strawbs in the garden or in a pot in the sun.  It’s fun and you’ll feel a great sense of achievement when eating the ones you have reared and nurtured yourself, so don’t be afraid to give it a go!

When you come to eat them be careful with washing.  Just a quick splash of water and a dab with a cloth to dry is all you need as they have such soft skins and you don’t want them to turn mushy.  I tend to wash mine just before eating rather than putting them back in the fridge to eat later, as they can turn soggy otherwise.

Like most fruit, Strawberries don’t benefit from being eaten fridge cold so make sure you take them out of the fridge about an hour before eating to ensure you experience its flavour at its full potential. 


There are so many yummy ways to enjoy these tasty morsels. I love sprinkling over a little balsamic vinegar and sugar and leaving them to marinate at room temperature for about an hour, then just before serving grind over some black pepper, oh and a bit of Jersey vanilla ice cream won’t go a miss too!! An easy classic but you can’t beat it.

I’m also forever adding these berries to summer cocktails or a glass of fizz, or pop them in an ice cube tray with a little water and freeze, then add to your drinks as an alternative to your usual cube of ice. 

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I think it’s fair to say it’s hard to not love living on this beautiful island, with the abundance of fresh goods on our doorstep and we all want to enjoy the best of what Jersey has to offer. However, we must make sure we support our local producers, so look for that red Genuine Jersey mark before you buy!


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